If you want your WooCommerce store to stand out from the rest, then you need to start using woocommerce variation swatches. Variation swatches are a great way to add visual interest to your store and make it easier for customers to find the products they want. Plus, they can help you keep track of inventory and ensure that customers always have the most up-to-date information about your products.

Why use variation swatches?

There are plenty of reasons why you might want to use variation swatches on your WooCommerce site. For one, they can help streamline the process of choosing product options. Rather than having to select each option from a drop-down menu, customers can simply click on the swatch that represents the option they want.

This can be a massive time-saver for customers and can help reduce shopping cart abandonment rates. In addition, using woocommerce variation swatches can also help increase your conversions by making it easier for customers to find the products they want.

If you're not using variation swatches on your WooCommerce site, you're missing out on a valuable tool that can help improve your customer experience and boost your bottom line.

The benefits of using variation swatches

Adding color and image variation swatches to a WooCommerce product can have many benefits for both the store owner and the customer.

For store owners, using swatches can help increase conversion rates by making it easier for customers to see what variations are available and choose the one they want. Swatches can also help reduce product returns by making it clear what variations are available before the customer makes a purchase.

For customers, swatches can make it easier to find the right product variation, especially when there are many options available. Swatches can also help customers feel more confident in their purchases by providing a clear vision of what they are buying.

How to set up variation swatches in WooCommerce

One of the great features of WooCommerce is the ability to use variation swatches. Variation swatches for woocommerce allow you to display different colors, sizes, or styles of a product in a single image. This can be helpful when selling products that come in multiple colors or sizes.

To set up variation swatches in WooCommerce, you'll need to install and activate the WooCommerce Variation Swatches plugin. Once the plugin is activated, you can go to the product page and select the "Swatches" tab. From here, you can add your variation swatches and adjust their settings.

Once you've added your variation swatches, they will appear on the product page next to the product image.


Using variation swatches can help make your WooCommerce store stand out. They can help create a more visually appealing store, which can attract more customers. In addition, using variation swatches can help simplify the process of choosing products, making it easier for customers to find what they're looking for.